Pickled Eggs & Cold Beer
Episode 20: Narragansett Lager, Fresh Catch, and Del's Shandy with Squire Brendan Roche
Today’s beer is regarded as the oldest in New England, once the unrivaled master of that region, holding a 65% share of the market in the 1950s.
This was not to last, however. Mismanagement by a series of new owners led to a steady decline in quality and customer loyalty and eventually, in 1981, exile.
In 2005 the brewery making today’s quaff had a net revenue of nothing. Zero. Zip. Zilch. Hell, they made only $50,000 in sales total nationwide. On the edge of extinction, it was rescued by passionate investors whose love not only brought it back to New England after its long sojourn as a contract beer in Fort Wayne, Indiana, but returned it to the hands of Red Sox fans, reintroducing it to the green majesty of Fenway Park. Within nine years not only was it profitable, but was pulling in $12 million a year in the black.
Today on Pickled Eggs & Cold Beer we’re drinking the beer Quint crushes in 1975’s Jaws, a beer that still sells for about $6 a six-pack, a beer that claims to be the Official Beer of the Clam, a beer that we’re convinced has inspired at least half of existing Family Guy episodes.
Brought to you by Eric Drummond Smith of Pickled Eggs & Cold Beer