Pickled Eggs & Cold Beer
Episode 17: Knoxville Beers Part I: World's Fair Beer with Justin Smith
In 1982 something happened in Knoxville, Tennessee that shocked the world – dare I say it, it probably shocked Knoxville itself. Knoxville became home to the World’s Fair.
By all accounts the event was a great success – today artifactual vestiges are scattered throughout the leafy hills of old East Tennessee – beer steins, pennants, shot glasses, and t-shirts abound at antique stores, the roads are dotted with signs that show distance in kilometers as well as miles, and of course the gleaming emblem of the fair, the glorious, golden Sunsphere stands as a majestic colossus, visible from anywhere in downtown Knoxville, including the nosebleed seats of the University of Tennessee’s old Neyland Stadium.
What many people don’t know, but absolutely should, is that a the story of the World’s Fair is tied intimately to a beer, a beer that was available for less than a year, a beer that even in its short tenure was sold with nine different can designs, making it an instant collectible, a triumph of marketing.
Alas, from all reports, the original version of World’s Fair Beer was - - - not good. We can’t attest for that, given that your hosts were barely in elementary school when it was produced, but when we heard it was being reformulated and rereleased, this time as a 35 IBU pale ale, well, we just had to try it.
Today, on Pickled Eggs & Cold Beer, we’re talking about World’s Fair Beer.
Brought to you by Eric Drummond Smith of Pickled Eggs & Cold Beer