Pickled Eggs & Cold Beer
Episode 14: Moosehead Lager with Squire Brendan Roche
Earlier this week the United States and her sister to the north, Canada, managed to avoid a cataclysmic trade war when the two nations grudgingly came to an agreement on revisions to the all-important NAFTA treaty. In celebration of this news we’re talking about a beer that, while making up only about 4% of the Canadian domestic market, is still favored by Willie Nelson and Michael J. Fox, the beer used to toast the successful testing of the renowned Canada arm that adorned Space Shuttle for decades, a beer identified with fishermen and loggers in the great Canadian northeast.
Its story begins in 1867 with the founding of Army & Navy Brewery in Dartmouth, Nova Scotia. The founder, John Oland, died only three years later, and thus the brewery was renamed after his wife and fellow English émigré, Susannah. Delicious beers were brewed by S. Oland & Sons in Dartmouth until 1928 when the founder’s grandson moved the brewery to St. John and changed its name to New Brunswick Brewery. This name in turn stuck until just after the Second World War when it was once more renamed, this time losing the regional appellation and acquiring one that referred to upper body anatomy of a ruminant mammal.
First imported to the United States in 1978, the brand was so exceptionally successful that the brewers had to radically expand its brewing capacity by 1985, the year it launched in the United Kingdom and became the fourth most consumed import beer in the United States.
Today’s beer is the largest brewery wholly owned by Canadian interests, a beer made by a company that survived the infamous Halifax explosion, a beer embroiled in a notorious ax murder, and a beer at the center of Guy Ritchie-esque heists.
That’s right folks, today, on Pickled Eggs & Cold Beer, we’re talking about Moosehead Lager.
Brought to you by Eric Drummond Smith of Pickled Eggs & Cold Beer